Wants Vs Needs

Wants Vs Needs

Over the last 15 years I have conducted hundreds of intake interviews as a drug and alcohol counselor as well as a gym owner for the last 7 years.  In both instances people are coming in to fix a problem they don’t have the answer to.   Men coming out of addiction often want help, but they want the help on their terms.  Many are not willing to do whatever it takes for as long as it takes.  Hate to break it to you, but people coming in to get fit and healthy are no different.  It more often than not goes something like this:

Client: “I want to lose 10-20lb, gain some strength, have more energy, and feel better about myself.”

Me: We can help you accomplish all of these goals, in fact here are a few stories of people here that were in the same position you are in and they have crushed these goals ect. ect.

Client: “I want to see if I like it or ok I will think about it.” -More often than not.


Hear me out.  There is nothing wrong with trying things first before investing financially.  I would too.  You need to ask yourself this question: Do I want to do something I enjoy or something that works?  The truth is this:  What works to change your body is uncomfortable.  It isn’t very “enjoyable”.  Progress in body change takes discipline and it takes months of temporary suffering.  It is hard-work.  That’s the truth.


The answer to your fitness needs:  Do what you need and put your trust in a gym that can get you there.  Ditch what you want to do, because doing what you want to do lead you through the doors without the physical change you were looking for.  It might take 6 months to a year to get where you want to be.  You have to be ok with that. There are not any easy roads or quick fixes to creating change.